The discomfort of dentine hypersensitivity, caused by exposed dentine tubules responding to triggers such as cold, heat or air affects patients’ quality of life. Everyday pleasures like eating and drinking have turned into potential sources of pain.
Colgate® SENSITIVE PRO-ReliefTM toothpaste provides significant instant* and long-lasting relief from the pain of sensitivity. It instantly* blocks the pathway to pain with 60.5% reduction from the first use1 and ensures long-lasting pain relief with 80.5% reduction after 8 weeks2.
The key to the success of Colgate® SENSITIVE PRO-ReliefTM toothpaste is the unique PRO-ARGIN® technology. It works by creating an arginine + calcium layer that binds like a magnet to the dentine surface and occludes the open dentine tubules. The layer remains functional even when exposed to acids.3
Ten years of clinical research confirm the efficacy of Colgate® SENSITIVE PRO-ReliefTM toothpaste. Now two new in vitro trials provide dental professionals with additional evidence of the superior dentine tubule occlusion achieved by PRO-ARGIN® technology when compared with competitive technologies:
- Number 1: Proves that Colgate® SENSITIVE PRO-ReliefTM toothpaste provides greater occlusion than novamin/sodium fluoride technology (91% vs. 67%)4
- Number 2: Proves that Colgate® SENSITIVE PRO-ReliefTM toothpaste provides greater occlusion than stannous fluoride technology (88% vs. 50%)5
Why is this important for dental professionals?
About 90% of dentists see patients with dentine hypersensitivity every day but around 70% of patients feel their dentists do not take their sensitivity problem seriously enough6. Some of them may avoid dental visits because of the discomfort they experience as a result of sensitivity during dental procedures.
With Colgate® SENSITIVE PRO-ReliefTM toothpaste, dental professionals can help patients regain power over their own lives. It is immediately* effective and provides relief for long enough to regain their quality of life. Eating and drinking revert to being the pleasures they once were and dental visits are more likely to be attended regularly. In a patient experience program with over 500 participants, 89% of witness a reduction of sensitivity pain after having used the product for two weeks and 94% confirm they were happy with their dentist’s recommendation7.
An effective and simple solution
For dental professionals Colgate® SENSITIVE PRO-ReliefTM toothpaste represents an immediate answer they can rely on to help free their patients from sensitivity pain, based on the unique PRO-ARGIN® technology.
- Provides superior dentine tubule occlusion4, 5
- Builds an acid-resistant layer3
- Blocks the pathway to pain instantly*, 1
- Ensures long-lasting pain relief2
- Improves quality of life significantly8
Life without sensitivity pain starts with Colgate® SENSITIVE PRO-ReliefTM toothpaste: One effective solution, easy to remember. All patients require is the recommendation from their dental practitioner.
* For instant relief, apply directly to the sensitive tooth with finger tip and gently massage for 1 minute.
1 Nathoo S, et al. J Clin Dent. 2009;20(Spec Iss):123–130.
2 Docimo R, et al. J Clin Dent. 2009; 20(Spec Iss):17–22.
3 Report Deon Hines-0003, 2016, after 5 applications.
4 Hines D, et al. Accepted poster, July 2018 IADR. Colgate-Palmolive Company 2018.
5 Hines D, et al. Poster #0742, March 2018 AADR. Colgate-Palmolive Company 2018.
6 Survey with 2000 patients and 100 dentists in the UK. Data on file. Colgate-Palmolive Ltd.
7 Ipsos, Romania Patient Experience Programme on Colgate® SENSITIVE PRO-ReliefTM, results collected after 2-week trial, 545 respondents, 2015.
8 Gernhardt CR, Poster presented 2016, FDI.