Think back to the interviews you’ve had over the course of your career. Did you spend hours rehearsing your answers and preparing for every possible question that could be thrown your way? Now that you’re further along in your career, it’s your turn to sit on the other side of the table.
Attending a dental convention can be overwhelming. Educational panels, shiny new technology and product representatives all vie for your attention while you hustle through a hall filled with colleagues you haven’t yet met.
Marketing your practice to attract patients and convincing them to return to you for quality care are two distinct challenges. One key part of patient retention is patient satisfaction, but it can be a hard metric to measure.
The Fit 4 Prevention Mindset: 3) Healthy patients need you too! Help them protect their whole mouth health – for lasting peace of mind. Make ‘healthy patients’ central to your dental team’s work. Not only do they represent regular customers for preventive procedures – if satisfied, they could also become the most passionate recommenders of your dental practice.
Inspirational Leadership© point 5: Demonstrate Presence to revolutionize your rapport with patients
For years, lasers have been promoted as the future of dentistry. But before pursuing a laser dentistry certification, it is important for you to evaluate your skills and practice vision to determine if this type of technology could benefit you, your practice and your patients.
Donating your time and expertise to a volunteer dental clinic can be one of the most rewarding aspects of dentistry. It can also be intimidating at times. I have had opportunities to volunteer at a variety of different clinics and schools, and it has given me the chance to meet some selfless dental professionals, to treat some extremely grateful patients and to help underserved people in my community.
Whether you wish to reduce your workload or expand your business, a dental practice management consultant can be a vital resource in reaching your dental practice goals.
Internal marketing can be as simple as “word-of-mouth marketing.” Your own patients are your greatest marketing asset as they can tell others about your office and, for instance, your gentle touch as a dentist. This offers a personal recommendation as a trusted source of new patients.
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