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New Colgate Total®: The next generation toothpaste for Whole Mouth Health – pathway to everyday prevention. Colgate® announces the launch of its next generation Colgate Total® toothpaste designed to proactively protect hard and soft oral tissues. Studies show that new Colgate Total® reduces bacteria on teeth, tongue, cheeks, and gums (TTCG).

New Colgate Total®: Whole Mouth Health and the role of dental biofilm. The next generation toothpaste, a clinically proven step forward in the quest for Whole Mouth Health. Decades of research have led to the development of a patented formulation for new Colgate Total®. This advanced toothpaste helps achieve Whole Mouth Health with a new technology that works with dual zinc plus arginine to provide proactive protection to the whole mouth, and help prevent the most relevant oral diseases and conditions. The formulation of dual zinc plus arginine effectively controls biofilm. Clinically proven whole mouth antimicrobial protection.

New Colgate Total®: Clinically proven to reduce plaque and gingivitis. New Colgate Total® is clinically proven to reduce plaque (by 30.1%; p < 0.001) and gingivitis (by 26.3%; 0.001) when compared to ordinary non-antibacterial fluoride toothpaste after six months. Superior plaque reduction, superior reduction in gingivitis, toothpaste efficacy in caries prevention. New Colgate Total® is the advanced way to achieve Whole Mouth Health by proactively controlling and protecting against bacteria on 100% of mouth surfaces, Teeth, Tongue, Cheeks and Gums.


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Many thanks,
The #ColgateDialogue team