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New Colgate Total®: Periodontal disease and caries are both preventable in their early stages (Gingivitis and White Spot Lesions, respectively). Reducing periodontal disease and caries offers societal benefits. Reducing the incidence and prevalence of caries and periodontal disease. Attention has focused on controlling bacteria in dental plaque, while the value of Whole Mouth Health has been underestimated. Regular fluoride toothpaste* is not enough to achieve Whole Mouth Health – it only protects hard surfaces with fluoride.

New Colgate Total®: Clinically proven to reduce plaque and gingivitis. New Colgate Total® is clinically proven to reduce plaque (by 30.1%; p < 0.001) and gingivitis (by 26.3%; 0.001) when compared to ordinary non-antibacterial fluoride toothpaste after six months. Superior plaque reduction, superior reduction in gingivitis, toothpaste efficacy in caries prevention. New Colgate Total® is the advanced way to achieve Whole Mouth Health by proactively controlling and protecting against bacteria on 100% of mouth surfaces, Teeth, Tongue, Cheeks and Gums.

New Colgate Total®: The next generation toothpaste for Whole Mouth Health – pathway to everyday prevention. Colgate® announces the launch of its next generation Colgate Total® toothpaste designed to proactively protect hard and soft oral tissues. Studies show that new Colgate Total® reduces bacteria on teeth, tongue, cheeks, and gums (TTCG).


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Many thanks,
The #ColgateDialogue team