30-Second Coaching Tips for Patient Empowerment

30-Second Coaching: Providing samples of specific oral care products. 30-Second Coaching: When creating your 30-second message, think about times in your daily life that you have been given similar pitches.

Sometimes the pace of a dental appointment feels like you are moving at the speed of light. After a health history review, X-rays and cleaning, a dentist’s individual time with a patient can be limited. We must be ready to use the valuable moments we have for patient empowerment and education. Crafting a 30-second coaching message can help you make the most of the time you have with each patient.

30-Second Coaching: Providing samples of specific oral care products.
30-Second Coaching: When creating your 30-second message, think about times in your daily life that you have been given similar pitches.

An Elevator Pitch for Oral Health

When creating your 30-second message, think about times in your daily life that you have been given similar pitches. When a waiter at a restaurant recites the drinks menu and gives their recommendations, you probably recognize it as a memorized script that may not account for what you, the customer, really need. Instead of a scripted speech, craft your own flexible 30-second “elevator pitch” that creates trust and is personalized for each patient.

In my 30-second message, I like to include the following:

  • Recommendations for oral care at home that will help them prevent the most common dental diseases and achieve Whole Mouth Health.
  • Visual aids or take-home instructions to help with compliance, such as showing them that bacteria grow on 100% of their mouth surfaces, not just the 20% of the surface that is teeth.
  • Providing samples of specific oral care products
  • Encouragement for what they are doing well
  • An invitation to ask any questions
  • A reminder of any treatment they need now or in the near future, including their next hygiene appointment.

Example of a Coaching Message

You may try something like: “Mr. Garcia, it looks like you are doing a good job with your brushing, but I did notice a couple of areas of plaque accumulation and gingivitis. I’ve marked these areas in this mouth diagram, to show you where you may want to brush more systematically to ensure that plaque is fully removed from all surfaces.

Your smile looks amazing, and I know you’d like to keep it that way. Did you know that you can do more for your Whole Mouth Health by selecting a toothpaste like the new Colgate Total®, which can protect 100% of your mouth surfaces*. This is important because bacteria don’t just grow on the teeth (20% of the surface) but also on the tongue, cheeks and gums, which together represent 80% of the mouth surfaces.   

I also think the areas of gingivitis could go away with regular interdental cleaning. I think you are doing so well with your brushing that adding regular interdental cleaning will be no problem for you. Here is my diagram of your mouth and some samples of the new Colgate Total® and interdental brushes. I’m also giving you instructions on the best interdental cleaning techniques to put in your take-home kit.

During my exam I also noticed that you have a cavity in a tooth on your top right, and I would recommend getting it fixed as soon as possible so that it doesn’t get any worse. I can show it to you on your X-rays if you’d like. What questions do you have for me?”

The way you deliver your 30-second pitch is just as important as the words you use. Dental professionals are beginning to recognize how the principles of behavioral economics can shape patients’ responses, according to the journal Oral Health and Dental Management. Behavioral economics recognizes that people are heavily influenced by factors like their emotions and a speaker’s level of expertise. To maximize your coaching opportunities, practice good communication skills like maintaining eye contact and offering the patient time to respond and interact.

Adapting to Patient Needs

Any information you give a patient should be tailored to allow you to communicate it genuinely. Take time to practice and build your confidence. Practice for different scenarios like talking to a patient in good oral health about the importance of Whole Mouth Health, telling a patient they need periodontal treatment and explaining a patient’s options for dentures.

Thirty seconds isn’t a long time, but it can be enough time for effective coaching and patient empowerment. Make sure you don’t rush through your message or your patient may feel slighted. Sit your patient up and look them in the eye while you talk with them. These coaching moments should reinforce what patients are doing well and give them information and techniques that are easy to understand and implement. Even when you are pressed for time, you can give patients the confidence and motivation to maintain and improve their oral health.


*Statistically significant greater reduction of cultivable bacteria on teeth, tongue, cheeks, and gums with Colgate Total® vs non-antibacterial fluoride toothpaste at 4 weeks, 12 hours after brushing.
1Prasad & Mateo, July 2016, internal report.



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Many thanks,
The #ColgateDialogue team