Children playing pumps water

Colgate’s donation for a South African community

Colgate-Palmolive Europe has identified an amazing and easy way to provide the energy for much needed water pumps in communities with little or no access to fresh water. A Colgate donation has helped build a recently completed ‘Play Pump’, to provide a South African community (Badihile in the Northern Cape) with fresh water, as part of its Global Save Water programme.

The new play pump at Badihile Primary School, South Africa
The new play pump at Badihile Primary School, South Africa

A Play Pump provides water by using the boundless energy of children playing. A merry-go-round is connected to a water pump. As children play on the merry-go-round, spinning the wheel with their muscle power, water is pumped into a storage tank, and is then available on demand.

The play pump provides access to clean, fresh water
The play pump provides access to clean, fresh water

“We are proud to actively support this initiative. Water scarcity is a major issue in many regions in Africa and we are pleased to help promoting water conservation and improving access to clean, fresh water.”

Prabha Parameswaran, President of Colgate-Palmolive Europe

 1 in 10 people worldwide have no access to clean water. The donation supports the company’s global campaign #EveryDropCounts which publicises water shortages around the world. Colgate-Palmolive employees across Europe have also shared their personal pledges to save water on social media.

The global campaign includes the company’s award winning ‘Save Water’ ad.

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Many thanks,
The #ColgateDialogue team