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Why do only 15% of Europeans focus on their mouth health?

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Why do only 15% of Europeans focus on their mouth health?

Mouth health: It’s the lack of awareness of how to look after the whole mouth – the teeth, tongue, cheeks and gums – that is the real issue.
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New research from Colgate reveals how little we know about the health of our mouths despite 84% of Europeans claiming to lead a healthy lifestyle. More than nine in 10 say they proactively look after their health (93%) but only 15% of the respondents polled across Europe view the health of their mouth as a priority.

Caecilia Mangelmann May 20, 2019

New Technology Briefing: New Colgate Total®

New Colgate Total®: Whole Mouth Health and the role of dental biofilm. The next generation toothpaste, a clinically proven step forward in the quest for Whole Mouth Health. Decades of research have led to the development of a patented formulation for new Colgate Total®. This advanced toothpaste helps achieve Whole Mouth Health with a new technology that works with dual zinc plus arginine to provide proactive protection to the whole mouth, and help prevent the most relevant oral diseases and conditions. The formulation of dual zinc plus arginine effectively controls biofilm. Clinically proven whole mouth antimicrobial protection.
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Colgate® announces the launch of its next generation Colgate Total® toothpaste designed to proactively protect hard and soft oral tissues – tongue, teeth, cheeks and gums – against the most prevalent oral diseases: gingivitis and caries.

Irina Laura Chivu February 11, 2019

Colgate Introduces Next Generation Toothpaste for Whole Mouth Health

Whole Mouth Health: Significant reductions in plaque (30.1%) and gingivitis (26.3%) have also been demonstrated at 6 months versus a non-antibacterial fluoride toothpaste. In addition to excellent plaque and gingivitis control, New Colgate Total® with Dual-Zinc + Arginine delivers comprehensive benefits for the whole mouth, including tartar and dentin hypersensitivity control, whitening/stain removal, fresh breath, cavity and enamel protection
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Colgate Total®, the world’s first multi-benefit toothpaste, has been re-invented to work with the biology and chemistry of the mouth for better oral health outcomes vs. non-antibacterial toothpaste.

Caecilia Mangelmann January 28, 2019
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