New Colgate Total®: Clinically proven to reduce plaque and gingivitis. New Colgate Total® is clinically proven to reduce plaque (by 30.1%; p < 0.001) and gingivitis (by 26.3%; 0.001) when compared to ordinary non-antibacterial fluoride toothpaste after six months. Superior plaque reduction, superior reduction in gingivitis, toothpaste efficacy in caries prevention. New Colgate Total® is the advanced way to achieve Whole Mouth Health by proactively controlling and protecting against bacteria on 100% of mouth surfaces, Teeth, Tongue, Cheeks and Gums.